.
“Whatever
power there is in the pictures is bound to the closeness with which they skirt
banality."
Robert Adams
"Whether pyramid or gas station, a building, in its immobility, imbues its locate with accumulated years, connecting the present to its
moment of origin. Buildings embody durational time."
Joel Smith (The life and Death of Buildings, Yale University Press, 2011)
.
"Whether pyramid or gas station, a building, in its immobility, imbues its locate with accumulated years, connecting the present to its
moment of origin. Buildings embody durational time."
Joel Smith (The life and Death of Buildings, Yale University Press, 2011)
.
There are twentysix gasoline stations like in Ed Ruscha’s project (1963). A tribute? And why not? The objects themselves attract me.
I don’t pursue any documentary task and yet these shoots may also be read as documents of our contemporary context of crisis and
abandonment. Rather, I look at them as architectural pieces, as typologies with scale, size, form, structure and a particular relationship
with their generic and blurred context. My straight and explicit gaze tries to construct an accurate architectural shoot, meaning being
concern about framing, perspective and the overall aesthetic balance of the photograph itself. The sequence of photographs attempt
not to be ‘bad’ or ‘style-less’ as Ruscha’s were implicitly suppose to be.
.I don’t pursue any documentary task and yet these shoots may also be read as documents of our contemporary context of crisis and
abandonment. Rather, I look at them as architectural pieces, as typologies with scale, size, form, structure and a particular relationship
with their generic and blurred context. My straight and explicit gaze tries to construct an accurate architectural shoot, meaning being
concern about framing, perspective and the overall aesthetic balance of the photograph itself. The sequence of photographs attempt
not to be ‘bad’ or ‘style-less’ as Ruscha’s were implicitly suppose to be.
The stations are all abandoned, like Jeff Brouws’ (1992). Many of these private owned facilities were discarded in the early 1990s when
new and expensive security requirements were implemented. Multi-national corporations like Shell, Mobil or Chevron became the
McDonalds of gas distribution pushing the traditional and independent stations to their end. In addition, the new highways and their town
bypasses contributed to the endemic isolation of these infrastructures.
.
To me this is not a mimic or an ironic cultural critique and revision of the Americanness clichés. I don’t even attempt to recontextualize
again the reading of these stations as conceptual items. As a young European foreigner, to be able to discover these still standing road
‘ruins’ in the territory means having had the opportunity to experience and reporting a personal encounter with an iconic and emblematic
element of the American automobile culture that, despite of being abandoned, is nevertheless alive and kept timeless, like dissected by
the strong Southwest sunlight and dust.
.
Naively I may turn back into romanticism by finding again a sense of purity and beauty on those objects. The quality of architecture is
best shown on its ruins, it’s said. In any case, this project has allowed me to travel in time and think about the caducity of the everyday
built environment and the capacity architecture has, at its best, to transform common and generic sites.
.
.
Iñaki Bergera. New York, 2012